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It is a given that you could sell your Rolex watch for greater money today if you had purchased it two years ago for any price. Thousands of dollars more, not a bit more.
It's not just Rolex, either. Over the past two years, the value of almost all luxury products has increased dramatically. On the other hand, watches in particular appear to be on the rise.
Historically, watches have been known to hold their value for a variety of reasons. However, they are currently evolving into something quite else.
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Patek Philippe dominated owned media social actions, although Rolex received 1.6 million views on its channel, far more than the other two (Blancpain at 109,000 and Patek Philippe at 72,000. According to this survey, social acts include like, commenting, sharing, and tweeting on Facebook, Twitter, and YouTube.
The highest percentage of social activities per YouTube view was 6.4% for Patek Philippe, 3.9% for Blancpain, and 3.8% for Rolex. Compared to the other four brands, they were noticeably more expensive.
Watches are becoming less like timepieces and more like valuables.
But the reason for the low demand for watches from brands like Rolex isn't that they're marooned on a ship in the middle of the sea. They intentionally limit stock.
Rolex and other luxury watch makers rely heavily on marketing to stay afloat. A product is the finest advertisement you can have.
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